BIOGRAPHY
Adaora Mbelu is a Bright Light, Dreamterpreter, and Purpose Driver. She is the founder of Lumination Global Network, an organization on a mission to empower individuals and organizations to live a life of purpose. She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose.
As a brand developer, she has worked on projects with several multinational companies, SME’s, and individuals. Some of these brands include: Google, Guinness, Johnny Walker, Microsoft, Pernod Ricard, FSDH, Union Bank, FCMB, TWE Global, Pepsi Co, Tobi Bakre, Godwin Strings, Osa Seven, Denola Grey amongst others. She has worked as content manager on the UNWTO Conference, Nigeria Centenary Awards, and International Conference On Peace & Security. She was also the project manager for Freemantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, where she managed the business, brand, and production of the shows. Adaora was the Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria. Prior to moving to Nigeria, she was a Credit Analyst at Citigroup USA, where she received awards for organizational efficiency and team spirit.
In 2003, Adaora represented Nigeria at the Global Young Leaders Conference in New York, and Washington DC, USA. In 2017, she was mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” Adaora is a recipient of the Royal Leadership Award by His Imperial Majesty, Oba Enitan Adeyeye Ogunwusi (Ooni of Ife). She is a Future Awards Africa Nominee for “Entrepreneur Of The Year” and “Prize For Media Enterprise” category. In 2019 ,she was awarded "Most Inspiring Woman" at the Her Network Woman of the Year Awards. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30.
Aside from her academic and professional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initiatives. One of her philosophies is the importance of living a purpose driven life, and using as many of her gifts as possible. As a result, She finds several mediums to express her purpose. She loves to teach and share experiences via her community. She is a Visual artist, Designer, Poet, Rapper, and also recently co-produced and acted in "Truth" an award winning TV series on the Africa Magic Channel.