Ad Bluster: This happens when a company spends more time and money marketing an environmental achievement then it did actually doing it. Many times this is used as a way to focus on one environmental success while many failures are swept under the rug.
Aerial
Aerial - existing or living or growing or operating in the air. Is characterized by lightness and insubstantiality; as impalpable or intangible as air.
Acid Rain
Acid Rain – precipitation that is more acidic than normal.
Abyssal
Abyssal – relating to ocean depths from 2000 to 5000 meters. Resembling an abyss in depth; so deep as to be unmeasurable.