Leonardo Holanda
I have a bachelor’s degree in Environmental Engineering and Sanitation, and I have background in innovation and sustainable entrepreneurship.
In 2019, as a Final Thesis project, I conducted a project focusing on the environmental impacts associated to the rivers Jaguaribe and Pirangi estuary with integration of priority risks. Afterwards, not only was I selected to receive a scholarship for this project, but I also received the Honor to the Merit award, which means it was in the top 3 best projects of the university that year, out of 46 projects. In total, I had 29 articles published and 11 book’s chapters, at a national and international level.
In my last semester, I entered the Henri Nestlé international challenge, in which we were supposed to create a project to eliminate plastic straw. In this challenge, I prepared a package with the internal device attached, completely eliminating the plastic straws from the Tetra Pak packaging (long-life packaging). Afterwards, my project was presented to nine directors and the CEO of Nestlé, and it was selected as the winner out of 72 groups. I discovered my abilities in innovation and my proneness for entrepreneurship, reason why I decided to pursue new projects for sustainable solutions, starting my first company: the Greenews Environmental Solutions (Greenews).
Greenews has the purpose of spreading environmental awareness, providing sustainability with values and principles that aim to solve socio-environmental problems, such as water and land quality, solid waste, global change and impacts of coastal. In 2019, it was announced the Nestlé international challenge and certain companies approached Greenews to develop innovation projects for transport, coffins and recycle glass industries. Afterwards, I went to an international congress in Portugal to present two articles and took the opportunity to learn about the Blue Flag Certification, an award recognizing the commitment of local authorities to meet certain criteria regarding the environmental law, accessibility, health, cleanliness and safety. Due to this knowledge acquired, I was invited by the Secretariat of the Environment of the State of Ceará to implement the regional certification “Praia Limpa (Clear Beach)” in Ceará, Brazil, the first national certification of beaches in Brazil, important to conservation and protection of ecosystems in coastal zone.
During the COVID-19 pandemic, I entered a National Innovation Challenge (“Desafio Retoma Ceará”) that aims to choose innovative proposals that will improve the economy in the state of Ceará. As the leader of the team, we won 2nd place and created a new delivery Startup that aims to have a social national impact through generating better working conditions for deliverers and fairer values for microentrepreneurs and consumers, humanizing and valuing the entire process.