Leonardo Lima
In our current scenario, we need new ideas to reduce environmental impacts and create a prosperous world. International companies seek innovation and business models to improve the relationship with ecosystems and communities.
For this reason, sustainable entrepreneurship has been growing inside and outside companies, contributing to the solution of social and environmental problems, both locally and globally. Boosting entrepreneurship is an emergency and a strategy for governance and companies, for example; this makes the marketplace more productive through technological change, creates jobs, and adds value for members of the society. Sustainability entrepreneurship acts at the interface of politics, business, and civil society to mobilize new resources and aim at a structural change towards socially and environmentally sound economic activities.
Currently, several people are trying to develop new ideas to solve some socio-environmental problems, in addition, there are many challenges that compel governments and companies to envision new ideas. As a result, new entrepreneurial methodologies are being implemented in several projects to accelerate business, but, unfortunately, the lack of opportunities and experiences during schools and undergraduate courses is a major barrier to the entrepreneur's mindset.
In order to help new entrepreneurs, 4D Sustainability Canvas created a simple and affordable solution to develop new sustainable business models. The company developed a methodology that supports the first steps for small and medium-sized companies, carrying out a journey.
The company follows these steps:
1. Map the impact
Value chain
Community
Governance
Planet
Employees
2. Associate the organization with the UN 2030 Agenda
3. Define the sustainability goals
Goal
Action
Related SDG
Target indicator
Owner
Reporting method
Business advantage