sustainability

Consumer knowledge ‘essential’ to fuel the circular economy

Darrel Moore

A recent survey by risk management experts, DNV, suggests consumer knowledge of circular economy is growing and their attitude towards it is generally positive. However, trust in companies requires ‘strengthening’ while more ‘innovation and legislation’ is needed to drive increased engagement and action, it says.

“Awareness is key but, subsequent consumer behaviour influenced by the knowledge they have is crucial to making the circular economy a reality.

“Ultimately, it is this knowledge is that will inspire consumer action to engage in recycling or take-back efforts or try out innovative circular products or services,” says Luca Crisciotti, CEO of Supply Chain & Product Assurance in DNV.

Awareness is key but, subsequent consumer behaviour influenced by the knowledge they have is crucial to making the circular economy a reality

Only 35.8% had not heard of circular economy, according to the findings. Of those that had, 45% indicated they have extensive knowledge and actively participate.  Knowledge and engagement appear to be higher among the younger generations with more than 53% saying they actively participated. Only 32.4% in the oldest grouping said the same.

DNV says the survey reflects that consumers are mostly gaining information from media and social media channels (60.9%), with political discussion (26.8%) and friends (23%) being some way behind.

Only 1 in 5 respondents mentioned information coming from manufacturers and suppliers directly, highlighting businesses may need to do more to get their message out and build trust.

The information gap

“Manufacturers and companies have to drive circular economy transition. However, this is not possible without consumer participation. Thus, more must be done to fill the information gap, ensure that consumer awareness is priority and provided validated, trusted information,” says Luca Crisciotti.

Consumers are beginning to consider the impact of their purchasing behaviours, DNV says. As many as 48.1% said they buy products with recycled properties and 62.9% prefer to buy less or go for second-hand products.

Behavioural patterns, upbringing and purchasing power seem to play a role. Those above 55 years of age do more repairs than their younger counterparts. The younger generations tend to buy more second-hand and rent instead of owning. This could reflect a mix of it new fashion trends and economic power.

Manufacturers and companies have to drive circular economy transition. However, this is not possible without consumer participation.

A number of aspects influence consumers when deciding on whether to buy circular fashion products.  Information on ecological footprint is very important (49.1%). It is closely followed by working and labour conditions, quality of the product, and certifications, verified labels and validated sustainability claims.

In the area of fashion, the primary reasons for choosing a circular product are still style and the price. Contributing towards environmental and circular causes ranks third. Price is especially relevant for the younger generations, which could potentially be linked to their purchasing power.

While consumers are not willing to go circular ‘at any cost’, DNV says, it notes that it is ‘interesting’ that when asked about plastic circularity, for example, they perceive most alternatives to single-use plastic as circular and sustainable. This provides an opportunity for the companies to adapt and consider business model innovation, focusing on the efforts that yield the most return, DNV says.

Adenike Akinsemolu on World Environment Day, 2020: VIRTUAL BOOK LAUNCH: The Principles of Green and Sustainability Science

Adenike A. akinsemolu the author The Principles of Green and Sustainability Science, the first sustainability text to deal exclusively with sustainability is...

Summary of the Event

The event kicked off at 7am GMT with a morning yoga video performed by Adriene.The Virtual Symposium hosted over 25 renowned sustainability leaders, environmentalists, researchers, specialists on health, botanic conservation, resource management sustainable agriculture and building from around the world. Speaker such as Jeffrey Sachs, Adenike Akinsemolu, Marc Rosen, amongst others share their insights on our path towards sustainable development.


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ABOUT THE SPEAKER ABOUT THE MODERATOR

Adenike  is a passionate environmental educator and author of numerous studies in sustainability. Her most recent book, The Principles of Green and Sustainability Science She holds a Ph.D. Environmental Microbiology and a P.D in Education.

Adenike is a passionate environmental educator and author of numerous studies in sustainability. Her most recent book, The Principles of Green and Sustainability Science She holds a Ph.D. Environmental Microbiology and a P.D in Education.

Dr. Jason J. McSparren is an educator, researcher, and administrator with a PhD. in Global Governance and Human Security from Massachusetts Boston.He is also a Pre-Doctoral Fellow (2017-18) for the West African Research Association (WARA).

Dr. Jason J. McSparren is an educator, researcher, and administrator with a PhD. in Global Governance and Human Security from Massachusetts Boston.He is also a Pre-Doctoral Fellow (2017-18) for the West African Research Association (WARA).


Q & A (SELECTED)

Jason Mcsparren: Today, we celebrate World Environment Day 2020. And in doing so, we recognize the wealth of natural resources provided by our planet. These natural resources are consumed across the global society. These natural resources are often referred to as ‘the commons’ because they are shared resources that are not regulated by law. Specifically, we consider the ‘commons’ to be resources such as the atmosphere, our oceans, rivers, the fish stocks and animal stocks we eat, among many others. In 1968, Garrett Hardin wrote an essay explaining the ‘Tragedy of Commons’ phenomena. Could you elaborate on this concept and give examples of cases?

Adenike Akinsemolu: Conceptually, the Tragedy of Commons describes a situation where individual users of a resource act independently out of self-interest. This behavior contradicts that of common good users since it depletes and spoils that resource. Examples of Tragedy of the Commons are mining in South Africa,Artisinal Mining in Ghana. Overgrazing among the Maasai of Kenya and the Fulani Pastoralists in Nigeria.

About fifty years ago, the Fulani pastoralists who are nomadic herders had long lived in relative harmony with sedentary agriculturalists before the recurring droughts within arid and semi-arid land regions. The droughts have resulted in desertification, which minimizes the arable land for farmers and cattle to graze. As a result, the Fulani have migrated to the Guinea savanna and tropical areas leading to competition with other farmers.  So, cattle grazing on farmlands sometimes occurs while managing the herd and driving cattle, leading to the destruction of crops and becoming a source of conflict, ultimately limiting to loss of biodiversity. Overgrazing has been one of the contributing factors to the overuse of available resources, alongside farming and climate change.

Taking Nigeria as an example, Nigeria's implementation of the land use act of 1978 allowed the state or federal government to assign and lease land and gave indigenes the right to apply and be given a certificate of occupancy to claim ownership of their ancestral lands. This placed the pastoral Fulani in an awkward position because most did not apply for lands of occupancy of their grazing routes, and recurring transhumance movement led to encroachment on the properties of others. The Nigeria government designed some areas as grazing routes, but this has not reduced clashes.

From 1996 to 2006, about 121 people lost their lives in Bauchi, and Gombe states Nigeria as a result of conflicts between pastoralists and farmers. Thousands of people have been killed since 2016 in clashes between farmers and semi-nomadic herders. About 24 hours ago, Sahara reporters confirmed that suspected Fulani herdsmen had invaded the Tudun Doka community under the Kajuru Local Government Area of Kaduna State, killing dozens of persons in the process, mostly women and children who were hacked to death with machetes by the attackers.

The Maasai used to live harmoniously with nature by cherishing Enkai, a higher spirit. Enkai would bring about life within the savannah and ensure that grass sprouted again for the livestock to feed after the dry seasons. Today, however, many of their stories and wisdom have disappeared and been overtaken by the desire to fit in and adapt to modern life. Overpopulation of the Maasai has made land sparse, while hunger has also become more frequent. The lack of knowledge over resource conservation has contributed to overgrazing that harms water resources and the land and has partly contributed to the destruction of the wilderness.

A report by World Wildlife Fund in 2016 highlights that people are using more natural resources than the planet can produce and this ultimately would lead to biodiversity loss.Certain flora and fauna are becoming scarce resources and could become extinct unless we intervene and change our behavior. The examples of the Tragedy of Common, such as the mining in South Africa and Ghana, have contributed significantly to the contamination of soil and water bodies through the release of heavy metals such as lead into our water bodies, soil erosion,loss of biodiversity, land degradation, deforestation, and diverted waterways.

These have several deleterious effects for the ecosystem as well as the environment on which humans, plants, and animals and of course the microorganism tribes, they depend on this.And this is where the concept of Going Green could be propitious.

So in the chapter one of my book, I talked about The five principles of Green are Reduction of pollution, conservation of resources, conservation of energy, reduction of waste, and protection of the ecological balance of the Earth. These principles, if applied judiciously/sagaciously/astutely, is crucial for avoiding Tragedy of the Commons.

Jason Mcsparren: Finding solutions that address problems related to the ‘tragedy of the commons’ and the transition to renewable energy generation is a multistakeholder endeavor. The state must work with business firms and civil society organizations to develop sustainable solutions. From your perspective, what sustainability capacities need to be prioritized and strengthened to improve governance and promote sustainable political economy. What should be done by communities, their leaders, and coalition agencies?

Adenike Akinsemolu: The government is understandably focusing on the present crisis, but they must heed the dangers in reacting to threats and remember one of the gravest in the world is climate emergency not just COVID-19. Implementing an ambitious ‘green’ package, with clear pathways for businesses and organizations to build aligned strategies and for investors to direct capital into ‘green’ projects at scale is now matter of necessity and no longer a matter of choice."

A government can also promote the utilization of best practices include recycling of e- equipment, the development of complex systems for renewable energy development, reduction of toxic contaminants in the use of materials, and encouraging the use of certain fuels other than hydrocarbons. Rwanda in Africa is among the countries that developed measures to ensure that eco-friendly practices are embedded in government activities.

As a country, they support private and public environmental projects. Rwanda's Green Fund (FONERWA), the largest of its kind in Africa, is a ground-breaking investment fund focused on environment and climate change. Essentially, it supports public and private projects that champion a green economy and have the potential for transformative change. So, I think we can learn from Rwanda. So far, it has committed investments of just under $40 million to 35 projects, created more than 137,500 green jobs and has reduced the equivalent of 18,500 tonnes of carbon dioxide emissions - and that’s just since 2012.

It is possible to live without single use plastic bags. A decade ago, Rwanda imposed an outright ban on all single use plastic bags. Not only can you not use them, travellers are not allowed to bring them into the country. In fact, it’s illegal to import, produce, use or sell them at all. Considering the UK only implemented a plastic bag charge in 2015, I found this pretty inspiring. Rather than using plastic carrier bags, businesses use paper alternatives and a few times while shopping I was handed my newly purchased items in reusable woven carrier bags. By doing this, water pollution, soil erosion and animal deaths have all seen a reduction, the most noticeable benefit was how clean the country is - not a roadside rubbish heap or plastic bag hanging from a tree branch in sight.

Rwanda is working towards banning plastic entirely and that’s the goal. With a clear vision to achieve a low-carbon and climate-resilient economy by 2050, President Paul Kagame has a firm stance on sustainability. Everyone I encountered on my trip highly praised Kagame and the country’s efforts towards maintaining a clean and healthy environment. What’s more, the Government hopes to build on the already present plastic bag ban and prohibit plastic bottles, straws and cutlery. The aim is to become the world's first plastic-free nation.

The government is really big on advancing sustainability. In building a sustainable economy, the roles of the government entail funding basic science that is required for renewable energy and technology, using the tax system for steering capital towards investment in sustainable technologies and businesses, investing in sustainable infrastructure, and minimization of ecosystem destruction. The government also has a role to play in implementing Climate Action. Community leaders need to come up with a Climate Action Network meetings open to everyone in the community. Everyone able to suggest and conduct project ideas and initiatives that can address climate change. Everyone needs to be able to start action at home and the local level and this would form cohesion in the process and build Confidence in the group’s vision. There is a quote that says “One is too small a number to achieve greatness”. Using the Green Institute which is located in one of the rural area of Nigeria and the program you are seeing right now is being broadcasted from this community, so it’s the willingness of the people to act, inspire change or greatness to everyone. A lot of programs we do at the Green Institute is not funded, it just takes passion and willingness for us to know that nature is something that we don’t joke with because we can’t exist without nature. Taking away the government roles. Individuals have a lot of roles to play in their various community.


Quotes

Adenike-quote--twitter.jpg

The government is understandably focusing on the present crisis, but they must heed the dangers in reacting to threats and remember one of the gravest in the world is climate emergency not just COVID-19.
— Adenike Akinsemolu
The five principles of Green are Reduction of pollution, conservation of resources, conservation of energy, reduction of waste, and protection of the ecological balance of the Earth.
— Adenike Akinsemolu
Certain flora and fauna are becoming scarce resources and could become extinct unless we intervene and change our behavior.
— Adenike Akinsemolu


Top Comment

Brilliant!- Olamide

An Awesome session that was. Looking forward to the next-Simmie

The time to start is NOW!-Elizabeth

FURTHER READING

Adenike Akinsemolu. 2020. The Principles of Green and Sustainability Science. Springer Nature

Adenike Akinsemolu. 2018. The role of microorganisms in achieving the sustainable development goals. Journal of Cleaner Production

REPORT: THE GREEN INSTITUTE GRADUATES ITS FIRST SET

INTRODUCTION

APRIL 6, 2018, marks a significant turning point in the history of education in Nigeria, particularly in Ondo state. This is because the first set of students who have acquired a novel and unique kind of education known as ‘green education’, graduated on that day. The convocation ceremony took place inside the beautiful hall of the Green Institute which shares the same facility with Homaj Secondary School, Ondo-Akure Road, Itanla, Ondo State, Nigeria.

The graduating students, each of whom was awarded a nano degree in Early Childhood Education Sustainability, are Elizabeth Adeyemo and Temilade Adegbite. It was a fascinating story of innovation, intellectual creativity, entrepreneurship and career sustainability.

DISTINGUISHED GUESTS AT THE OCCASION

The special guest was Dr. Oyinloye from Adeyemi College of Education, Ondo. The other prominent guests included Mr. T.J. Falowo (Wesley University, Ondo), Mr. Charles Adeyemi (Elizade University), Ms. Akinseye (Adeyemi College of Education) and Ms. Fabunmi (Federal University of Technology, Akure).

The other guests in the audience were students from tertiary institutions, professionals, parents and guardians and well-wishers of the graduating students.

COMMENCEMENT OF THE CEREMONY

The convocation ceremony began at about 11:30 am with the showing of two fascinating TED talks on ‘The importance of Relationship in Educating Children’ and ‘What Makes a Good Teacher Great?’ respectively. Each of video clips ran for about 15 minutes. The amiable and ever-smiling anchorperson for the ceremony, Miss Odunayo Aliu of The Green Institute prompted the attentive audience to either ask questions or pass comments on the TED Talks. This opened a barrage of elevating critical comments especially from the guests on the high table, led by Dr. Afolabi. He opined that most of the solutions proffered by the TED speakers might not be applicable to the Nigerian situation because of some peculiar hindrances. By and large, everybody finally agreed that sound ‘relationship’ between a teacher and the students he/she teaches is a necessity for the achievement of learning objectives in schools.

After that, Miss Odunayo called on the special guest of the day in the person of Dr. Afolabi (aka ‘Baba Bimbo’) to deliver the keynote address. He was greeted by the whole house with thunderous applause, apparently because he is a respected and popular teacher and academic who is loved by his students especially those in ACE. He presented a paper on “Early Childhood Education for Sustainability”. It was very educative and expertly presented.

THE HIGH POINT OF THE EVENT

The high point of the day was the presentation of their research project by the graduating students. Thus, Miss Elizabeth Adeyemo was called, and she came up and did her presentation on ‘Teaching Children with Learning Disabilities for Sustainable Development‘. It was fantastic, and she got general applause for it.  Then came the turn of Miss Temilade Adegbite whose research work was on ‘Early Childhood Education Curriculum into Prenatal Care Program: A Suggestive Approach‘. She presented it confidently and got the commendation of all.

Of course, as the students were doing the presentations, they were being assessed by a team of distinguished academics who were also on the high table for the purpose. Their assessments would form a part of the final grade of the graduating students. However, after the students finished presenting their research works, the anchor person requested the guests, especially those on the high table, to pass their comments on the performances.

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Subsequently, Dr. Afolabi praised the graduating students for their elegance, confidence and determination. He pointed out areas that the students should improve on in their skills and presentations. He also commended the Founder and Director of The Green Institute, Adenike Akinsemolu, for a job well done on the students and prayed that God should give her more power and grace to fulfil the mission of the Institute

Also, Madam Oloyede, the representative of Dr Oyinloye, similarly commended both the founder and the students for their efforts. Other invited dignitaries and members of the audience too did the same.

CLOSING REMARKS

The Founder and Director of The Green Institute, Adenike Akinsemolu, was called to the podium to give her speech. The speech was short and direct. She briefly pointed out that it was hard to start and continue such a novel idea as The Green Institute in such a challenging environment but that because of her focus, determination and committed Team, the dream is finally a reality. She promised that more was still to come. She finally thanked everybody for honouring the invitation to grace the occasion, particularly the special guest and all distinguished guests on the high table.

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PHOTOGRAPHY

Finally, it was time for taking pictures. It started with group photograph of distinguished guests and the graduates of the day.

CONCLUSION

With what the first convoked students of The Green Institute, Ondo, displayed on the day of their convocation, and with the kind of comments passed on them and the institute by eminent scholars and academics who witnessed the occasion, I am confident that the institute has started charting a new and availing path for the proper education and equipment of students and the youth for sustainable personal, social and economic development in Nigeria.


TUNDE TIJANI

(B. Ed & M.A English)

Diverse Opinions: Is Nigeria Really Green?

Before finally putting the threads of this article together, I wondered for a while on how the Nigerian public might respond if they were asked ‘is Nigeria really green’? 

Since, I cannot conduct a poll to answer this question, let us look at some narratives on Nigeria's eco sustainability as it relates to air, land, and water 

First, is the issue of gas flaring. Gas, a major cause of human and environmental health issues in the Niger Delta, has been flared in Nigeria since the 1950's.

When crude oil is extracted from onshore and offshore oil wells, it brings with it raw natural gas (eg CO2) to the surface. In Nigeria, a vast amount of this is burned directly into the atmosphere, resulting in the acidification of waterways and rainfall. This in turn damages vegetation, insect and animal life. Its effects are also associated with cancer, neurological defects, deformities in children, lung damage and skin problems. 

Many oil and gas companies argue that as transportation, pipelines and infrastructure are lacking, flaring gas as a waste product is the cheapest option. I see this argument as both uncivil and inhumane! What possible justification can be given for directly or indirectly causing life-threatening hazards? Financial implications? 

The best the federal government and Minister of Petroleum Resources have been doing since 1984 is to grant written permission to these companies to slowly kill our air, and   penalize with a fine, other companies that destroy our waterways, without giving them prior notice. Financial implications again! Over the years, they have forgotten that alternative options exist, for example, using this so called waste products as materials for the synthesis and production of plastics.

To be considered also are the present plights of the people of  Oloibiri (Bayelsa State) and Ogoni Kingdom (Rivers State) - I do remember them most solemnly. These are areas that have undergone devastating environmental degradation: presence of oil blowouts, spillages, oil slicks, and general pollution. Once rich rivers have become empty; fish, if any remain, die in their waters. Same is the case on the already infertile lands; rabbits  now hide in their burrows. Yet many cry, 'there is black gold, oil enriches'. How sad! Is it the oil that cannot be used by the Ogonis to anoint their foreheads, or the oil that the people of Oloibiri cannot use to fry their stew?

Do not get me wrong at this stage, I am not out for the oil companies, or negatively inclined. I just think that the above narratives have a voice- and this matters.

Of course, Nigeria and her federal government had taken some quite remarkable steps in promoting Climate Action and environmental sustainability, over the last few years. Key examples are the Great Green Wall Project, Nigeria Erosion Watershed Management Project (NEWMAP), Climate Change Department, and the proposed Global Climate Change Commission.

At the end, the answer to the question lies with us. 

Is Nigeria really green?


ABOUT THE AUTHOR
Christopher Oghenekevwe Oghenechovwen , a B.Tech student of Meteorology and Climate Science (FUTA), is a decolonized African, environmentalist and ready volunteer. He is 2013 Citizenship and Leadership Certified by CLTC, Nigerian Federal Ministry of Youth Development, a 2015 UNESCO & Athabasca University student on Media and Information Literacy and Intercultural Dialogue, 2015 Senior Category Gold Winner of The Queen's Commonwealth Essay Competition, and youth correspondent at yourcommonwealth.org . His growing passions lie within the circle of Climate Action, Media and Information, IT, Youth Education and Leadership. Apart from volunteering with Earthplus, The Green Campus Initiative, and doing creative writing, Oghenekevwe loves to connect with people. Invite him for a healthy conversation via chrischovwen@gmail.com

Green Urban Cities (Government’s Role in the Sustainability Movement)

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The onus is on the government, and not private firms, to be the leaders in greening and the environmental sustainability movement at large. Think about it (from an economic standpoint). There really isn’t any incentive for private firms to reduce pollution and be more environmentally conscious (except if it’s in their best interest). Firms are rational actors and would do whatever it takes to maximize profit and reduce costs. In the greening movement, and thinking from a thoroughly macro-perspective, government is the best model to inspire the masses. Green Urban Cities, for example, thrive in Europe, especially in Scandinavian countries where government is bigger. I’m not one to argue for the expansion of government, but if the right checks and regulations are put in place for justifiable environmental policies, this could be a worthwhile rationale.

The government can do more in spearheading green and environmentally friendly investments by employing the same economic means by which they attract rich multinational companies. They could, for example, provide tax reliefs for environmentally conscious companies willing to enter the market. As of now, there are two widely regarded government interventions in the green movement:

Environmental Tax (Carbon Tax): Governments can tax the pollution of corporations by setting a price on carbon emissions of companies in the region. The economical goal is to make the use of harmful fuels and energy more expensive.

Emissions Trading: Several governments have also introduced incentives to control pollution in the form of the cap and trade system. This is more of a market based approach and it has been largely successful in Europe under the guise of the EU Emission Trading Scheme.

These two interventions are more viable in established markets and would have a hard time being constructive in less developed markets. Keeping true to our micro-level approach of greening, I believe there are small actionable ways the government can engage people in the sustainability movement.

Confronting the consumer: With the help of non-governmental organizations, the government could utilize public awareness campaigns to engage and educate the masses on the best sustainability practices. Gradually, teams of households could be set up in neighborhoods who modify consumption patterns and take account of the waste and disposal patterns.

Employee mobility: Returning to theme of the government of being the best model for sustainability, there could be policies put in place that charge governmental employees to employ environmental friendly modes of transportation. Carpooling should be encouraged and if vehicles are bought for the government office, they should be more energy efficient and low polluting. The Leicester Bicycle program, for example, has been quite successful and there is a lot to be learnt from that city-wide endeavor.

Management of government buildings: Governmental building have to be used more creatively to reduce long term environmental impacts. Recycling bins should be located throughout the building and office appliances ought to be used more efficiently to lessen energy consumption.

Ecological Twinning: The environmentalism movement is a global one. We can’t afford to be myopic when dealing with such a global crisis. Ecological twinning involves partnering with other cities, possibly in other countries, by exporting sustainability practices. Other programs that encourage intra-country partnering on environmental sustainability should also be encouraged.

I want to emphasize that most of these actions should be taken at the local government level. Smaller scale investments are much likely to yield faster results. Once established, the federal government can then adopt a more macro level approach like the environmental tax and emissions trading discussed above. We’d love to hear from you; should government play a leading role in the sustainability movement or should it be left to the free market? What do you think?

Author

Olaoluwa holds a Masters in Public and International Affairs from the University of Pittsburgh and a Bachelors from Lincoln University. His core interests include poverty alleviation and youth empowerment. In his spare time, he enjoys reading, writing and watching sports. In the future, he hopes to obtain a doctorate degree where he aims to study exclusionary policies that limit youth participation in politics.